Last Update: January 24, 2019
1. ABOUT THIS POLICY
At David Pierson (“David Pierson”), we take data protection seriously.
• How we may use and share your personal data
• Your legal rights and how to exercise them
2. OUR CONTACT INFORMATION
E-mail address: firstname.lastname@example.org
Data Protection Officer: David Pierson
3. WHAT PERSONAL DATA DO WE PROCESS?
Although we do not normally use Analytics data to identify individuals, sometimes individuals can be recognized from it, either alone or when combined or linked with Customer data. In such situations, Analytics data shall also be considered to be personal data under applicable laws and we will treat the combined data as personal data.
Analytics data may include for example the following data:
• IP address
• Device type
• Operating system
• Time of visit
• Browser type and version
• Language settings
4. DATA SOURCES
Analytics data is automatically collected when you visit the site. We may also track transactions data as well as details of your browsing patterns on the site.
5. PURPOSES AND LEGITIMATE GROUNDS FOR PROCESSING
Analytics and service improvements
We may process information regarding the use of our site to improve our service quality. This may involve the use of analytics or the assessment of any trends on our website and in our online store. When possible, we will do this using only aggregated, non-personally identifiable data.
Legal grounds for processing
We process personal data to perform our contractual obligations towards Customers or to facilitate their entry into a contract at their request. We also process certain information to comply with legal obligations, such as accounting legislation.
Furthermore, we process personal data to pursue our legitimate interest to run, maintain and develop our business, for analytics and trend detection, direct marketing and to create and maintain customer relationships. We may also process data for responding to consumer claims, cases regarding product warranty and similar situations. When choosing to use your data on the basis of our legitimate interests, we carefully weigh our own interests against your right to privacy.
6. COOKIES AND ANALYTICS
We use various technologies to collect and store Analytics data and other information when Customers use our site, including third party cookies.
Web analytics services
We use Google Analytics and other similar web analytics services to compile Analytics Data and reports on visitor usage and to help us improve the Services. Please visit their privacy policies for more information.
7. SHARING YOUR PERSONAL DATA
We may share data with our group companies, subsidiaries and affiliates. Otherwise we do not share personal data with third parties outside of our organization unless one of the following circumstances applies:
For legal reasons
We may share personal data with third parties outside David Pierson’s organization if we have a good-faith belief that access to and use of the personal data is reasonably necessary to: (i) meet any applicable law, regulation, and/or court order; (ii) detect, prevent, or otherwise address fraud, security or technical issues; and/or (iii) protect the interests or safety of David Pierson or our Customers in accordance with the law. Where possible, we will inform Customers about such transfer and processing.
To our authorized service providers
For other legitimate reasons
With your explicit consent
We may share personal data with third parties outside David Pierson’s organization for other reasons than the ones mentioned before, when we have the Customer’s explicit consent to do so. You have the right to withdraw this consent at all times.
8. HOW LONG DO WE KEEP YOUR DATA?
David Pierson does not store personal data longer than is legally permitted and necessary for the purposes specified above. The storage period depends on the nature of the information and the purposes of processing. The maximum period may therefore vary per use.
9. YOUR RIGHTS
Right to access
You have the right to access your personal data processed by us. You may contact us and we will inform you what personal data we have collected and processed regarding you.
Right to withdraw consent
In case the processing is based on your consent, you may withdraw the consent at any time. Withdrawing a consent may lead to fewer possibilities to use our site and online store. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Right to correct
Customers have the right to have incorrect or incomplete personal data we have stored about the Customer corrected or completed. You can correct or update some of your personal data through your account.
Right to erasure
Customers may also ask us to erase the Customer’s personal data from our systems. We will comply with such request unless we have a legitimate ground to not delete the data.
Right to object
Customers may object to the processing of personal data if such data are processed for other purposes than purposes necessary for the provision of the site and online store to the Customer or for compliance with a legal obligation. In case we do not have legitimate grounds to continue processing such personal data, we shall no longer process the personal data after your objection.
Right to restriction of processing
Customers may request us to restrict processing of personal data for example when your data erasure, rectification or objection requests are pending and/or when we do not have legitimate grounds to process your data. This may however lead to fewer possibilities to use our site.
Right to data portability
Customers have the right to receive their personal data from us in a structured and commonly used format and to independently transmit those data to a third party.
How to use the rights
The above mentioned rights may be used by sending a letter or an e-mail to us on the addresses set out above, including the following information: the full name, company name, address, e-mail address and a phone number. We may request the provision of additional information necessary to confirm the identity of the Customer. We may reject requests that are unreasonably repetitive, excessive or manifestly unfounded.
10. DIRECT MARKETING
Notwithstanding any consent granted beforehand for the purposes of direct marketing, you have the right to prohibit us from using your personal data for direct marketing purposes by contacting us or by using the unsubscribe possibility offered in connection with our newsletter.
11. SAFEGUARDING YOUR DATA
We do our best to keep your data safe and secure. We use administrative, organizational, technical, and physical safeguards to protect the personal data we collect and process. Measures may include, for example, where appropriate, encryption, pseudonymization and access right systems. Our security controls are designed to maintain an appropriate level of data confidentiality, integrity, availability, resilience and ability restore the data. We regularly test our systems, and other assets for security vulnerabilities.
Should despite of the security measures, a security breach occur that is likely to have negative effects to your privacy, we will inform you and relevant authorities as required by applicable data protection laws.
12. LODGING A COMPLAINT
In case you consider our processing of personal data to be inconsistent with the applicable data protection laws, a complaint may be lodged with the data protection supervisory authority.